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A Journey into our Wares

Step into a world of enchantment and wonder at Folklore, your premiere spot for all things metaphysical. Many of our products are handmade in store by our in house witches, as well as various local vendors to the Panama City and St. Andrews areas. We curate and craft intentional candles, kits, and magick, as well as gorgeous gemstone and silver smithed jewelry, art, dressed candles, leather crafting, crochet, tea, and more.

We work hard to curate intentional tools, books, and more that align with any spiritual need, as well as providing a full self service apothecary with well over a hundred organic herbs and curios to choose from.  Not to mention our beautiful, intentionally sourced selection of crystals and gemstones that will dazzle and delight! We specialize in providing products with intent, and you're sure to feel the magick the moment you step into Folklore House.

In addition to our jewelry, crystals, and candles, we boast our full service apothecary, a library full of titles, clothing, art, decor, tapestries, incense, and much, much more!

Our Crystals

Since our establishment in 2022, we have been dedicated to curating a diverse collection of extraordinary items that cater to every budget. From unique and limited edition gemstone treasures, to our ever evolving and growing selection, we take pride in offering a wide range of products that are sure to captivate your imagination.

Our crystal gallery is a sight to behold, showcasing an array of mesmerizing pieces that radiate positive energy and magickal whimsy. as you meander through the gallery, our pieces stories unfold through small placards that describe the significance of each crystal and the intentions behind their use. Whether you're seeking emotional healing, spiritual guidance, or simply a connection to the Earth's ancient energies, we promise an experience that transcends the ordinary and invites you to embark on a journey of self-discovery and renewal.

The Jewelry Gallery

Nestled within the heart of quaint yet vibrant St. Andrews, Florida, Folklore stands as a testament to the boundless creativity and spiritual insight of its young creator. What began as a childhood fascination with the raw beauty of crystals, nature, and spirituality has blossomed into an ethereal sanctuary where intention and craftsmanship intertwine seamlessly.

Every piece of jewelry in this gallery is more than a mere accessory; it's a conduit for energy and intention. The creator's deeply held beliefs in the metaphysical properties of each crystal infuse every wire wrap and bead placement with purpose. Visitors are encouraged to explore not just the aesthetic allure of these pieces, but also their potential to heal, protect, and empower.

The crystal jewelry itself is crafted with the utmost precision and care, using only the highest quality hypoallergenic materials. From ethereal druzy earrings that seem to hold stardust within, to pendants that cradle a single, blossoming moss agate like a treasure chest, each piece is an embodiment of the creator's unwavering dedication to her craft, as well as the craft of many creators and silversmiths that make pieces for our gallery within.

Our Candles

Our shelves are lined with a stunning array of hand-poured candles, fixed 7 day jar candles, and magickal figure candles for any and every intent. Our in house candles are meticulously crafted from the purest soy wax, ensuring a clean and sustainable burn that honors the Earth and its inhabitants.

At the heart of this enchanting establishment stands the creator herself, a sage artisan who, through years of self-guided exploration, has become a master of the craft. Her hands move with purpose and grace as she expertly selects each crystal, blossom, and herb, infusing them with her magickal intent and the energy of her years of practice. With every candle, she channels her own spiritual connection, weaving intentions like threads of light into the very fabric of the wax.

The candles' natural fragrances, drawn from the purest essential oils and botanical essences, evoke a sense of grounded serenity and ethereal wonder. From the warm embrace of sandalwood and amber to the invigorating notes of citrus and lavender, each scent serves as a bridge between the mundane and the spiritual, inviting those who experience them to journey within. The creator's expertise shines as she assists seekers in selecting the perfect combinations for their intentions, whispering age-old wisdom and contemporary guidance alike.

Our Oils

Welcome to the mystical realm of Folklore's conjure oils, where ancient wisdom, historical truth, anthropology, and modern artistry converge to bring forth a collection of ritual oils that resonate with the cosmos and flora itself. As Panama City's first conjure oil line, the first batch handcrafted in 2019, Shaley has been crafting oleums with a deep reverence for the botanical and planetary forces and a respect for the cultures that birthed these tools, infusing each exquisite blend with energies that hold the key to manifestation.

Every conjure oil is an artisan masterpiece, meticulously crafted under the influence of its corresponding planetary energy. As the planets align in the heavens, so too do the ingredients within each vial align to create a symphony of intention and cosmic power. This alignment is a dance of magick, a harmonic resonance that weaves the universe's energy into every drop of oil.

To ensure the most potent and nourishing experience, Folklore's conjure oils are crafted using the finest moisturizing elements of apricot and sunflower oil. These essences provide deep nourishment for the skin, bestowing their own nurturing properties, leaving your skin soft and supple as you connect with the energies within.

The true alchemy occurs during the oil's steeping process, a closely guarded ritual that unfolds in the heart of Folklore's sanctum. Within a proprietary blend of herbs, the ritual oil is lovingly cradled, inviting the power of the sun, the wisdom of the plants, and the allure of mystic curios to meld together. This infusion is a sacred marriage, an exchange of energies that transforms each drop into a conduit of pure intention.

But the journey of Folklore's conjure oils doesn't end with their creation – it only just begins. With a skin-safe formula, these oils offer a multitude of enchanting possibilities. Anoint your body to invoke the essence of the planets as a delectable, ephemeral perfume. Infuse your candles with their magick, allowing their flames to carry your intentions to the cosmos. Touch your crystals with a drop, awakening their latent energies and aligning them with your desires.

These oils are the secret keys to unlocking realms of possibility: they feed amulets with your deepest wishes, anoint doorways to invite protection and blessings, and grace petition papers with the essence of your intention. Incorporate them into massage rituals, allowing their potent energies to relax both body and spirit. Their potential is boundless, limited only by the reaches of your imagination and intent.

Step into the world of Folklore's conjure oils, where the cosmos conspires with nature and craft to bring you a collection of sacred elixirs. Imbued with the very forces that shape our universe, these oils are a bridge between the seen and the unseen, offering you the means to weave your desires into reality and become a master of your own destiny.

Beyond the enchanting realm of conjure oils, Folklore beckons you to explore an extensive tapestry of mystical aromatics and potions that extend the boundaries of your senses and elevate your spiritual journey. Steeped in tradition and crafted with care, each creation is a testament to the convergence of nature's gifts and the artisan's expertise.

Folklore's collection of essential oils and incenses whisper the secrets of plants and flowers from around the world. Bottled essences, extracted through time-honored methods, carry the very essence of botanical life within them. From the calming embrace of lavender to the invigorating vitality of eucalyptus, these essential oils are windows into the healing and transformative power of nature herself.

For those seeking to connect deeply with their senses, Folklore's massage oils offer a sensory journey like no other. Each blend is an artful fusion of plant-derived oils that glide upon the skin, allowing your hands to become vessels of healing touch. With the option to select from a range of scents, you can tailor your massage experience to your desired intention, creating a space of relaxation, rejuvenation, or even spiritual communion.