A Journey into our Wares
Step into a world of enchantment and wonder at Folklore, your premiere spot for all things metaphysical. Many of our products are handmade in store by our in house witches, as well as various local vendors to the Panama City and St. Andrews areas. We curate and craft intentional candles, kits, and magick, as well as gemstone jewelry, art, crochet, oils, and tea.
We work hard to curate intentional tools, books, and more that align with any spiritual need, as well as providing a full self service apothecary with well over a hundred organic herbs and curios to choose from. Not to mention our beautiful, intentionally sourced selection of crystals and gemstones that will dazzle and delight! We specialize in providing products with intent, and you're sure to feel the magick the moment you step into Folklore House.
In addition to our jewelry, crystals, and candles, we boast our herbal apothecary, magickal tools, decor, incense, and much, much more!
Our Crystals
Since our brick and mortar establishment in 2022, we have been dedicated to curating a diverse collection of extraordinary items that cater to every budget. From unique and limited edition gemstone treasures, to our ever evolving and growing selection, we take pride in offering a wide range of products that are sure to captivate your imagination.
Our crystal gallery is a sight to behold, showcasing an array of mesmerizing pieces that radiate magickal whimsy. as you meander through the gallery, our pieces stories unfold through informationals scattered about. Whether you're seeking emotional healing, spiritual guidance, or simply a connection to natural healing, we promise an experience that transcends the ordinary.
The Jewelry Gallery
Nestled within the heart of quaint yet vibrant St. Andrews, Florida, Folklore stands as a testament to the boundless creativity and spiritual insight of its creator. What began as a childhood fascination with the raw beauty of crystals, nature, and spirituality has blossomed into a sanctuary where intention and craftsmanship intertwine.
Every piece of jewelry in this gallery holds purpose and a handmade touch. Visitors are encouraged to explore both the beauty and talismanic nature of each item; what you need will surely call your name.
The crystal jewelry itself is crafted with precision and care, using only the highest quality hypoallergenic materials. From druzy earrings that seem to hold stardust within, to pendants that cradle a single, blossoming moss agate like a treasure chest, each piece is an embodiment of the creator's unwavering dedication to her craft, as well as the craft of the other creators and silversmiths who call Folklore their home.
Our Candles
Our shelves are lined with a stunning array of hand-poured soy candles, fixed 7 day jar candles, and magickal figure candles for any and every intent. Our in house candles are meticulously crafted from the purest soy wax, ensuring a clean and sustainable burn that honors the earth and its inhabitants. The candles' natural fragrances are drawn from the purest essential oils and botanical essences as well as fragrances free of phthalates, parabens, and other toxic chemicals.
Our Oils
At Folklore, our conjure oils are made in house; they are part herbal infusion, part perfume blend, and all pure magick. We don’t rush the process. The blends steep slowly in a base of almond and sunflower oil, gentle on skin and chosen for their longevity as well as how well they hold scent. The timing of when an oil is made, the ingredients chosen, and the way it’s handled all matter. There’s purpose and process behind every drop.
You can use these oils as fragrant perfumes, on candles, petitions, amulets, tools, and in baths or massage. Some folks keep a bottle on their altar. Others use a few drops daily on their pulse points. That’s part of what makes these oils so diverse and beautiful. They not only carry their roots in conjure, but they also live with you. When worn on the skin, they settle in slowly. You won’t get hit with a cloud of fragrance. The scent stays close, meant to work with your energy, not overpower it. It’s a subtle kind of magick. It's one that lingers, shifts with your body heat, and reminds you of what you're calling in or clearing out.
We also carry oils beyond our house blends. That includes high-quality essential oils, rich massage oils for ritual or everyday use, as well as lines of carefully selected perfume oils and attars. Prabhuji’s Gifts formulates its attars and oils according to ancient Vedic principles, combining spiritual intention with traditional Ayurvedic blending techniques. Each scent is created as a form of devotion. Nemat International is a family-owned company, their familial perfumery roots dating back over 170 years in India prior to their establishment in the United States in the 1980s. That is when Nemat was born. They are known for preserving the art of traditional attar making through steam distillation and handcrafted oil-based perfumes that emphasize purity, skin affinity, and sensory depth.
Whether you’re here to build your own practice or just want a scent that makes you feel more like yourself, we’re happy to help you find the right oil. Come in, take your time. Let the oils speak for themselves.
OUR APOTHECARY
Our herbal apothecary features over 100 herbs carefully curated for both practical wellness and spiritual practice. We stock a wide range of organically sourced and ethically harvested botanicals, from everyday staples like lemongrass and chamomile to more rare and specialized herbs such as orris, devil's claw root, or high john root. Whether you're crafting teas, creating protective blends, or working with ritual components, our apothecary serves as a bridge between traditional herbal knowledge and intentional spiritual practice. We take pride in offering a space where the healing power of nature and the wisdom of folklore meet.
We’re also proud to offer our own in-house organic tea blends. Each blend is thoughtfully formulated, drawing on the healing properties of our herbs to support wellness, relaxation, and ritual. In addition to our teas, we carry a selection of oxymel herbal products sourced from trusted makers who share our commitment to quality and traditional healing. These time-honored remedies combine raw apple cider vinegar and honey with powerful botanicals to support immunity, digestion, and overall vitality.