How the lore began...
Folklore did not begin with a storefront. It began quietly, in the parts of life where people learn to create small places of comfort for themselves. The moments where you feel pulled to make something with your hands because it steadies you. The moments where you reach for the guidance of old mythologies, the hearts behind stories, herbs, or simple ritual, because they help you remember who you are.
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Folklore is a wellness shoppe, but it is also a place shaped by reflection and return. Many who visit feel something recognize them before they understand why. A sense that this space was has seen many a face who has walked through their own depths and decided to build something sovereign on the way back up.
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Most of what we carry is handmade. Created by artists, herbalists, collectors, and makers who put intention into their work because they know how much that matters. They create with passion. Honestly. Quietly. These pieces carry the presence of human hands and the weight of personal story. People like you. People like me.
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Folklore exists because every person deserves a place to root themselves again.
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Meet The Hands Behind Folklore
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My name is Shaley.
And I'll be honest with you. My path did not start with clarity. It began with curiosity and longing. Those feelings that appear in childhood and never let go. I made jewelry with my mother when I was twelve. I gathered herbs, stones, and shells, because they felt like they were speaking directly to something I could not name. I filled notebooks with myths, symbols, and questions. Anything that helped me understand the world and my place inside it.
As the years passed, that curiosity widened. Theology. Ethnobotany. Counseling. The human mind and the ways it protects and reveals itself. My craft evolved alongside me, formed in quiet hours and shaped by every lesson that experience offered.
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And most importantly, Folklore is not a solitary creation. It is supported by artists, teachers, friends, and community members who believed in the vision and helped bring it forward.
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What shaped the craft​
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My life has never followed a straight line. I travel what I affectionately call The Spiral Path. Returning me again and again to the same questions. What do I believe? What feels true to me? What has history taught us? What do I create when no one is watching, just for my eyes and hands? Those moments shaped my practice more than any one instruction ever could.
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I learned early how to read the subtle things. The shift in someone’s tone. The weight of an unspoken thought. The way energy changes a room long before words do. Those instincts became tools. Later they became skills. Eventually they became the way I navigate the world.
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Craft came with me through every version of my life. Jewelry. Oils. Healing salves. Herbs. Ritual. Quiet study. Long nights researching myth and history. The comfort of building something small and intentional when everything else felt too loud. Creation became the red thread that never broke.
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A lot of what I make began out of necessity. I could not always find things that felt clean or safe or honest. Products that were natural and safe. Oils and perfumes free of harsh additives. Jewelry made with proper metals that did not irritate the skin. Herbal blends that actually worked because the research behind them was real. I learned that if I wanted something I could trust, I often had to make it myself. Over time, those creations became foundations. First for my own healing. Then for others.
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As my practice deepened, it grew teeth and softness in equal measure. I studied the mind as much as I studied the spirit. Counseling. Herbal healing. Folklore. Theology. Not because I wanted to follow a specific path, but because I wanted to understand the deeper patterns people live out without realizing it. Those patterns show up in spirituality, too. They show up everywhere. There is power in history and it is our duty to find the hidden keys.
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I built Folklore the same way I rebuilt myself with every return. Slowly, with intention. Nothing forced. Nothing added just to fill space. Everything chosen because it felt like it belonged, everything blooming from sparks of passion and creative drive. The store reflects that. Not polished perfection. Not curated performance. Something real. Something lived in. Something that meets people where they are instead of where they think they should be.
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A thank you to those who came before​
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There are threads in my life that began long before I ever touched them. Family who taught me to create with my hands. Women who held knowledge in quiet ways. Ancestors seen and unseen. And the old stories that shaped the world long before I arrived in it. Myth, history, folklore. They form the hidden architecture of how we understand ourselves. They teach us who we come from. They teach us what we return to.
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I have always believed that the past is not behind us. It is beneath us. It holds the foundation for every belief, every instinct, every question we carry. The myths we read and the histories we inherit become the compass we use to navigate our lives. They whisper reminders that we are not the first to feel lost, or curious, or called toward something deeper. Folklore exists because those who came before left us maps in the form of story, symbol, and ritual. This space carries their echoes, their lessons, their gentleness, and their fire.
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Folklore has always felt like the place where my inner world finally made sense outside of me. A space shaped slowly, with intention and curiosity, and a desire to create something honest. A place to provide resources for those like me who were never quite sure where they belonged, and who struggled to find what truly supported them. Those who needed a steady place to land. A home away from home.
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If you find comfort here, or recognition, or even a moment of stillness, I’m grateful. This space would mean nothing without the people who walk through it and choose to be part of the story.
Thank you for being here.
Thank you for reading, and for sharing in this quiet moment with me.
I can't wait to meet you.
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Many blessings and best wishes,
Shaley with Folklore