How the lore began...
As a small batch, inclusive metaphysical brand, Folklore is dedicated to providing our community with artisan products, educationals, and an apothecary for the ages, more than 75% of our store being hand-crafted inventory filled with personalized magickal intent. Many of our in house brands are made by us or people just like us! We proudly emphasize local creators, servicers, and event coordinators at Folklore. We believe it's important to not only create a thriving community but to also support our local artists and economy, giving back for all that has been so graciously provided to us.
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Folklore is a holistic wellness shoppe, for healing, born from healing.
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Meet Shaley: The Visionary Behind Folklore
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Shaley, the founder and guiding spirit of Folklore House in Panama City, has devoted her life to the intertwining paths of spirituality, creativity, history, and holistic wellness. Her journey began at the tender age of 12, crafting intentional jewelry and wares alongside her mother. These early experiences not only ignited her passion for creation but also instilled a deep understanding of how craftsmanship and survival are intimately connected. What started as simple creations evolved into a full-time photography business at just 15 years old, with her artistry always woven into her life’s meaning.
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Shaley’s passion flourished as she delved into theology, ethnobotany, and holistic practices. Her relentless curiosity and dedication led her to obtain certifications in herbal healing and counseling, building the foundation for the thoughtfully curated, sustainable, and ethically sourced products that are the hallmark of Folklore House. With over 18 years of practice and study in metaphysical spirituality and herbal healing, Shaley has shaped Folklore into a sanctuary for those seeking emotional, spiritual, and holistic guidance.
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To Shaley, Folklore is far more than a business—it is a living embodiment of her values and her gratitude to the community. She has poured her heart into every aspect of the shop, from handcrafting teas, tools, and jewelry in-house to sourcing art and goods from local artists. This dedication ensures that each product reflects her commitment to authenticity, education, and individualized spiritual practices. Shaley’s approach emphasizes crafting based on personal and client needs rather than fleeting trends, ensuring that everything offered at Folklore is meaningful, tested, and effective.
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Folklore is Shaley’s way of giving back—a heartfelt expression of gratitude to a community that has stood by her through every step of her journey. It is a place where art, spirituality, and holistic healing come together, where every person who walks through the door becomes part of the larger story. Shaley’s mission is to nurture minds, bodies, and souls, offering a space of peace, learning, and connection for everyone.
Thanks to the collaborative efforts of friends, instructors, and supporters, Folklore has become more than a store; it’s a thriving hub of creativity and healing. From lively Folklore Faires to cozy moments of crafting and companionship by the fire, Shaley credits the community’s love and support for making her dream a reality. She remains honored to be a part of your spiritual and healing journeys, no matter how brief, and is deeply committed to helping you find your own path to peace and success.
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With gratitude and warmth,
Folklore House